This collection softly blends one pattern with another to effortlessly create different looks in the same room. Imagined by design duo of Raw Edges, Yael Mer and Shay Alkalay, to seem as if it was made out of rolls of colourful patterns that rest on the raw tiles, Tape produces various style combinations. The design comprises a base tile with a slight, chalky effect pattern and a range of eight patterns on a matte surface.
ROMANCING THE STONE
If walls could talk, they’d be asked to be dressed in Feruni, Floors too for that matter. The tile brand has an array of stylish slabs for the home as well as commercial buildings which would make any wall or floor look fabulous. The homegrown brand which has been around for eight years offers a series of tiles that resemble wood, concrete and stones as well as those in tonal colours.
A visit to its showroom in Petaling Jaya, Selangor could turn a sloven into someone who’s house-proud. The spacious, multi-level space showcases Feruni’s many tile designs in a variety of settings – in the bathroom, kitchen, living room and bedroom. The possibility is endless and the tile designs can be beautiful, dramatic, modern, trendy or elegant depending on your slate of choice.
Why, you can even have tiles with a combination of abstract and floral patterns in blue-grey tones as your table top! All you need to do is customize a table frame to suit your home and top it off with Feruni tiles.
What’s more, the label doesn’t just have the usual square and rectangular variety but other shapes and sizes too, which would make for a great conversation topic. These include tiles that look like puzzle pieces and honeycomb as well as hexagon-and round-shaped ones, among others.
“The honeycomb collection gives an amazing effect when used at intervals on walls and floors. It could be edgy when you team two contrasting colors together or they could complement each other sweetly when used in softer shades”.
“Hexagon tiles on floors or walls provide an offbeat and interesting feel. Popularly used in turn-of-the-century homes, they look good even with contemporary house designs. Whether you use them sparingly to create a splash of character or packed in tight patterns, the effect is pretty eye-catching and original,” explained Feruni Ceramiche Sdn Bhd director Roger Ong.
As for puzzle tile, it is square-shaped which has semi circles cut out at the sides to form bulges on the opposite sides. When placed together, the tiles interlock to produce a burst of decorative pattern, Ong said.
“They are best used sparingly to beautify a spot in your home either for the floor or wall,” he added.
One of the more arresting tile shapes is the circle. “Mizing different round sizes together, you can create a striking look that is almost three-dimensional. For this to work, go for soft, pastel or muted shades. These hues will provide that fairy-tale effect that gives your home a magical feel!”
Apart from these distinctive designs, what’s also popular now are the “wooden” tiles, noted Ong.
“Tiles that resemble wood, complete with natural-looking grain and texture have that warm and inviting vibe. Plus, they can be used in the kitchen or bathroom unlike real wood which may be difficult to care for if decorated in a wet area. Better still, you don’t have to worry about termites since tiles are ceramic or clay-based.
“An even more appealing factor is that to use real wood you’d have to pay three times more than that of tiles. You’d be doing the environment good too since there’d be no cutting down of trees involved,” he explained.
Tiles that have the appearance of natural stone are also in demand because they look like the real deal, cost much less, easy to maintain and eco-friendly.
“Feruni tiles are fired (in the kiln) at 1,200°C, which make them resilient and durable. They can last more than 10 years. Those placed indoors can remain impeccable for about 20 years.
“Their lasting quality may not be good for us as a business but our customers on the average do retiling work after seven or eight years to refresh their homes,” he said, adding that prices start from RM4.50 per sq ft and can go as high as RM40 per sq ft.
The company which also has outlets in Melaka, Penang, Johor and Kota Kinabalu, Sabah will open its 10th store in Jalan Kuching, Kuala Lumpur next month.
“Come November, Feruni will have its first showroom abroad in Guangzhou, China. We also have plans to venture into other countries in the region,” said Ong.