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Here at Feruni, we do what we love and we love what we do. What makes happiness possible is a collective group of talents known as FERUNIANS.
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Visionary and innovative thinker at the helm of transforming the industry and driving the business forward by introducing cutting-edge solutions, the world's latest tile trends and a world-class customer experience to the Malaysian market. Constantly seeks improvement and self-development while dedicating his time to philanthropic efforts to benefit the underprivileged. A winner of the SME Man of the Year Award at The BrandLaureate SMEs BestBrands Awards 2014 and Entrepreneur of the Year Award at the Star Outstanding Business Awards (SOBA) 2015. Selected as a member of prestigious non-profit organisations: Endeavor and Young Presidents’ Organization (YPO).


Roger Ong

Chief Commercial Officer


Strategist and director of overall sales performance for project division and international market. Develops and implements sales strategies to achieve goals and enhance sales performance. A key player in driving the company forward on a global platform backed by his experience of more than 20 years in the industry.


Gidget Lim

Chief Fulfilment Officer


Controller of Feruni's entire supply chain management system, from procurement to administration to outbound logistics. Leads a committed team in streamlining and simplifying processes for an efficient and productive operation system. MBA holder with a management background and 10 years of experience within the organisation.


Tan Kian Teong

Chief Retail Officer

Chief of all Feruni Retail Stores who oversees every aspect of business operations in retail sales. A key driver in planning, directing and coordinating retail sales strategies to meet goals and targets.


Sean Yu

Chief Finance Officer


Instrumental figure in managing all financial tasks for the organisation to improve overall work efficiencies. Spearheads, develops and implements key strategies for the Finance department while providing financial consultancy to ensure compliance with financial and accounting policies and procedures. 


Will Lim

Chief Marketing Officer


Connector of strategies between marketing, branding, product development, culture and talent management. Ensures a cohesive integration of the marketing mix of 7Ps in every aspect of the organisation.


Chief Executive Officer
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